Marketing to the full suite

While not a new term, Consensus Marketing is becoming more common in marketing’s lexicon as the dynamics of business-to-business (B2B) decision making are changing. As many marketers in B2B industries are observing, today’s major purchases are made by large groups of diverse stakeholders, forcing interaction among CFOs, COOs, CIOs and other C-suite executives. In fact, a recent CEB survey reveals the average buying group for a B2B purchase decision is a whopping 5.4 people.Read more

What is your leading rainmaker?

The IBM Center for Applied Insights did a survey of 1,089 enterprises across 22 countries to better understand how analytics, cloud, and social were being put to use. Here is a snapshot of the benefit select business roles expect to see in the next two years.Read more

NRF: Retailers must bridge the digital divide

Ever wonder how Retail’s Big Show earned its name? It’s home to a record-breaking 34,000 retail professionals who have all gathered in New York City for a unique, one-stop shopping experience. Fashion, technology and new ideas are all showcased at the NRF: it is a global runway for innovations sure to win over consumers.Read more

Can you deliver “the new customer experience”? #NRF15

National Retail Foundation’s (NRF) 104th Annual Convention & EXPO is wrapping up this week. This is the flagship event for the retail industry, held annually in New York City, offering unparalleled education, collegial networking and an enormous EXPO Hall full of technologies and solutions.  This year’s event was held January 11-14 and showcased several keynote themes such as how retailers can leverage fan engagement and team performance strategies and what the shift in the customer retail experience means for retailers. Read more

Reinvention in the Age of the Millennial

On December 10, 2014, IBM and clients convened in New York City for “Reinvention in the Age of the Millennial,” a gathering of technology, media, and industry visionaries to discuss how to engage this soon-to-be trillion dollar market. According to Gartner, by 2025, up to 75 percent of the global workforce will be Millennials. And companies are racing to try to meet this demographic shift.Read more