As we surf the web, whether we are aware of it or not, we leave digital footprints. The posts we share, tweets we send, updates we add to our Facebook profiles, etc., all contribute to our digital reputation. Does digital reputation matter? When it comes to job opportunities, the answer is yes.
According to a recent IBM Smarter Workforce Institute study, three quarters of HR and hiring managers (77 percent) use social media for recruiting.
Of those HR and hiring managers who use social media in recruitment, most (80 percent) say job candidates’ digital reputations affect their hiring decisions. In fact, almost half (42 percent) said it influences their hiring decisions to a great or very great extent. In short, your digital reputation could impact the likelihood of being offered a job.
Furthermore, three-quarters of HR and hiring managers believe digital reputation provides useful information about a candidate’s fit with a job and their likely fit with the organization. The trouble is that the validity and legality of using social media information to screen job candidates has yet to be established. For this reason, employers should be very cautious about using digital reputation to assess job candidates. Job seekers should also be careful about what information they share online to ensure that what they post won’t cost them future job opportunities.
To find out more about these research findings and implications, read: Could social media mischief cost you that new job? Digital reputation research insights from job seekers, HR and hiring managers.
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