In the always-on world in which we now live, I – like most consumers – expect companies to address my needs whenever and wherever it’s most convenient for me (and with two young children, my time is particularly scarce). So imagine in my rare free moment if I were to make an online purchase from my mobile device and find that my favorite retailer was having technical difficulties. Intent on completing my shopping task, I would quickly turn to its competitor.
And if this were to happen again, my retailer of choice may lose that coveted designation. Now, imagine if thousands of other customers responded in the same way. That’s the competitive pressure enterprises feel today – and why business resiliency is so critical. Yet, a recent IBM Center for Applied Insights study, Masters of disaster recovery , indicates that many disaster recovery and business continuity professionals feel unprepared to handle service disruptions from cybercrime (50 percent), natural disasters (39 percent) and human error (37 percent). So, there’s clearly room for improvement.
My opening scenario highlights the necessity for a business of any size to be ready for a disaster to occur at any instant. To prepare for such a possibility, businesses are increasingly turning to technologies such as cloud, mobile and social. From June through November 2015, we looked at more than 98,000 social conversations across Twitter, forums and blogs. What we observed was that 21 percent of the social conversations (just over 20,500 mentions) talked about the importance of businesses incorporating technologies to effectively plan for the unexpected. Cloud dominated the technology discussion, comprising 67 percent of the conversations. Mobile (7 percent) and analytics (2 percent) were also part of the dialog. But these relatively small percentages suggest that companies are still in the early days of figuring out how best to leverage mobile computing and advanced analytics in their business continuity efforts.
What were the key trends we observed from cloud-related disaster recovery conversations? The most frequently discussed theme centered on how cloud is proving to be an affordable and convenient way to preserve continuity during a disaster. Another key takeaway was the importance of ensuring that those designated to deal with disaster recovery have sufficient cloud knowledge and skills.
The Social Signal? Cloud is rapidly becoming a mainstream component of the modern disaster recovery plan. If it’s not already part of your resiliency repertoire, it’s worth consideration.
If you’ve been sharpening your disaster recovery strategy lately, please let us know how cloud computing figures into your plan. Use #IBMsocialsignals in your reply.
To learn more about how leading organizations are mastering disaster recovery, check out the resiliency research study by the IBM Center for Applied Insights.