How going mobile attracts top talent

The use of mobile devices goes way beyond phone calls and texting. Mobile is rapidly changing the way we behave as businesses and consumers alike. It’s also transforming the way we pursue new jobs. Mobile job search tools allow job seekers to get the latest postings and complete applications whenever and wherever they like. Not surprisingly, many individuals looking for employment have turned to mobile to search for jobs.

According to the IBM Smarter Workforce Institute’s latest global WorkTrends survey, more than half of job seekers (53 percent) have used mobile devices in their past or current job searches. But that’s nothing compared to so-called high potentials, those individuals who significantly outperform their peers and have the potential to become their organizations’ future leaders. Three quarters (74 percent) of this talented group have searched for jobs via their mobile phones or tablets.

More high potentials use mobile devices in job searches

Mobilejobsearch
Source: WorkTrends™ 2015 Global (All employees N= 16, 212, high potentials N=5,345)

Among those who have used mobile devices in their past or current job searches, almost three in five say organizations that offer mobile recruitment are more attractive to them; high potentials are even more likely to say so (70 percent). Given that job candidates are more likely to accept job offers from more attractive employers, mobile recruiting could improve the odds of finding top talent.

Organizations that use mobile to hire are more attractive to high potentials

mobileorgs
Source: WorkTrends™ 2015 Global (All employees N= 16, 212, high potentials N=5,345) Note: This chart shows the percentages of employees who agree or strongly agree with the statement, “Organizations that use mobile to hire are more attractive.”

Our analyses also reveal that of those who have used mobile to search for jobs:

  • Job seekers, whether high potentials or not, do have some concerns about mobile recruitment, including the ease of completing job applications. High potentials are especially concerned about data security and the availability of mobile career sites.
  • Almost all job seekers prefer to receive job-related information via email, although high potentials are more likely to embrace other communication channels as well, including text messaging and social media.

The popular use of mobile devices has provided organizations with opportunities to reach a larger pool of talent the way they want to be reached, especially top talent. To find out more about these research findings and implications, read our latest white papers: Mobilize to realize: Job seeker insights for mobile recruitment success and Looking for Top Talent? Move to Mobile.

 

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