Did you know that smoke signals are one of the oldest forms of long-distance communication? What’s interesting about them is that their meaning was not universally known or understood. If a threat was nearby, the sender didn’t want the message overheard by anyone other than the intended receiver, so Native Americans and the early Chinese predetermined what the puffs meant, and this was understood only by their group.
Interpreting what’s being said across social networks can be just as mysterious, since people communicate in so many ways and enterprises may have their own interpretations of the chatter.
Beginning this week, the IBM Center for Applied Insights will be publishing an ongoing series of posts, called Social Signals, sharing social conversation patterns we’re seeing on various topics. As we deliver these signals, the “puffs of smoke” and what they could mean to your business, we encourage you to participate by sending back your own “puffs” to open up a dialog on topics that are important to you.
First up: mobile app development
Recently, we analyzed over 50,000 conversations across Twitter, and various blogs and forums, to find out what people thought about the opportunities, considerations and challenges of developing mobile applications. There were several signals we picked up on, but the largest one focused on choosing the right development approach, platform and tools.
Choice of platform – web, native or hybrid – was by far the most discussed topic. Clearly, there are many reasons to choose one approach over another, but the main theme of the conversations was to ensure that due diligence is done on each development project individually and not assume a “one size fits all” approach.
Tools and app features enabled by platform choices took a close second in the conversation.
The signal? Choose the platform that best matches the specific project and user needs.
Read more about some of the other signals from this analysis in upcoming posts. Tell us about your experiences by using #IBMsocialsignals in your reply.
To learn more about mobile app development, read this overview on new research by the IBM Center for Applied Insights on what it takes to run a successful mobile project.