[Video] What do you need to know to invest surgically?

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As a part of the research behind¬†“Inside the mind of Generation D:¬†What it means to be data-rich and analytically driven” we recorded in-depth interviews with fifty respondents.

Here is an excerpt from one interview with a telecommunications senior manager of IT operations, re-imagined as an animated story. Would you like your companys investments to be surgical rather than spotty?


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