[Video] Can you say “Bye-bye” to being a showroom for mobile?

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As a part of the research behind¬†“Inside the mind of Generation D:¬†What it means to be data-rich and analytically driven” we recorded in-depth interviews with fifty respondents.

Here is an excerpt from one interview with an IT director of a retail company, re-imagined as an animated story. How have you seen companies deal with showrooming?


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