One of the key findings from the Business Tech Trends study is that Pacesetters use partnerships to stay ahead of rapidly changing markets. They not only partner more – they partner more creatively. A few months ago, Steve Rogers, Director of the IBM Center for Applied Insights, had a great discussion with Gina Waldhorn, COO of Evol8tion, about how brands are partnering with start-ups. Evol8tion specializes in matching major brands with start-ups to drive innovation.
About Gina Waldhorn
Gina Waldhorn co-founded Evol8tion and became COO after having spent seven years driving innovation in digital strategy and communications planning for global clients, including Procter & Gamble, Albert Culver, and UPS at agencies Carat and GroupM. An obsessive problem solver, Gina has stewarded industry-leading advancements in streaming video standardization and taken home a Young Cannes Lion Award. She achieved a Master of Arts in Global Marketing from Emerson College in Boston and is a board member of The 212, NYC’s premier digital advertising society. She loves technology almost as much as she loves dogs.
To learn more:
- IBM Business Tech Trends – Study and blog posts
- Related post on partnering – It takes a village to become a Pacesetter