Brands partnering creatively with startups: A discussion with Evol8tion Gina Waldhorn

Steve Rogers - Director, IBM Center for Applied InsightsOne of the key findings from the Business Tech Trends study is that Pacesetters use partnerships to stay ahead of rapidly changing markets.  They not only partner more – they partner more creatively. A few months ago, Steve Rogers, Director of the IBM Center for Applied Insights, had a great discussion with Gina Waldhorn, COO of Evol8tion, about how brands are partnering with start-ups. Evol8tion specializes in matching major brands with start-ups to drive innovation.

BTT Study - http://ibm.com/ibmcai/biztechtrends
BTT Study – http://ibm.com/ibmcai/biztechtrends
Gina Waldhorn (Image credit - LinkedIn profile)
Gina Waldhorn (Image credit – LinkedIn profile)

About Gina Waldhorn

Gina Waldhorn co-founded Evol8tion and became COO after having spent seven years driving innovation in digital strategy and communications planning for global clients, including Procter & Gamble, Albert Culver, and UPS at agencies Carat and GroupM. An obsessive problem solver, Gina has stewarded industry-leading advancements in streaming video standardization and taken home a Young Cannes Lion Award. She achieved a Master of Arts in Global Marketing from Emerson College in Boston and is a board member of The 212, NYC’s premier digital advertising society. She loves technology almost as much as she loves dogs.


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