Consumer focus helps CPG companies bridge the gulf between them and retailers

In my previous post, I emphasized the importance of consumer focus for CPG companies. We, at the IBM Center for Applied Insights, have been working on a comprehensive global study* to gain more quantitative and qualitative insights about the increasing consumer focus of these CPG companies : Putting consumers at the heart of the consumer products industry. For the purpose of this study, we have segmented the market in terms ofRead more