[Video] Can you say “Bye-bye” to being a showroom for mobile?

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gen-d-bye-showromming-button_1

As a part of the research behind “Inside the mind of Generation D: What it means to be data-rich and analytically driven” we recorded in-depth interviews with fifty respondents.

Here is an excerpt from one interview with an IT director of a retail company, re-imagined as an animated story. How have you seen companies deal with showrooming?

 

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The Data Diaries video series: Take one

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Data-Diaries-small-blueI’ve always been a people-watcher. As a little girl, I would sit at the edge of the playroom only mildly impressed by the toys splayed across the floor, but fully engrossed by the adults in the next room who offered me a glimpse into my future. Now, I people-watch on the subway, in parks, at the mall.

People are fascinating.  Read the rest of this entry »

Can big data save the earth for our children?

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Altered nature photo by Julie Yamamoto
Altered nature photo by Julie Yamamoto

“Look deep into nature and you will understand everything better.” – Einstein

Although I don’t subscribe to theories of past lives, I suppose if it were possible, I may have been a tree-hugging hippie or Native American herbalist or wildlife caller. I have, in fact, hugged trees, and feel such a deep connection to earth and nature that it came as no surprise that Earth Day was designated on my birthday (April 22), and the International Day of Forests was designated on the birthday that my mother and son share (March 21). Our son was also given a nature name that means “soaring river” like the waterfalls I have always loved. Read the rest of this entry »

[Video] What sort of Kitchen Prescriptions does analytics cook up?

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Kitchen Prescriptions

As a part of the research behind “Inside the mind of Generation D: What it means to be data-rich and analytically driven” we recorded in-depth interviews with fifty respondents.

Here is an excerpt from one interview with a senior systems analyst, re-imagined as an animated story. Does it surprise you how much data a restaurant can generate?

 

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Data, the new frontier in digital engagement

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Image credit: IBM and Twitter
Image credit: IBM and Twitter

We’ve all complained about it – the explosion of social media activity has become its own self-feeding juggernaut. But, beyond the noise of it all, behind the tweets and the selfies, the likes and the 140-character revelations, we’re starting to see that there are patterns emerging. Read the rest of this entry »

Retailing: The winner of the data battle will take it all

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Retailing has never been so exciting.

Over the past decade, traditional retailers have looked to boost consumerism through various pricing and merchandising strategies. In addition, technological innovation has also helped retailers standardize their retail value chain, which in the process has led to enhanced customer experience. However, the onset of digital platforms has compelled these stores to innovate to remain in business. Read the rest of this entry »